Banner ads constitute one of the most common forms of online advertising. These visual advertisements show up on web pages, usually at the bottom of the screen. They aim to grab user viewership and market products, services, or brands. As a result of their popularity, banner ads hold a major role in the online advertising industry. They present tr

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to identify malicious actors who exploit systems for financial gain. A side-by-side evaluation of legitimate traffic versus fraudulent activity can be invaluable in ill